Sourcing only 100% Specialty Grade Arabica Beans for our coffees, and only the finest leaves to produce black, white and green teas and tisanes. Only 5 to 10% of the world's Arabica beans meet the exacting standards it requires to be classified as “Specialty Grade.” Joffrey's will never roast anything less to use in our many blends, dark roasts, varietals, origins, organics, and flavored coffees. They concentrated on growing the company by increasing sales to hotels, fine restaurants, cruise lines, gourmet retailers, supermarkets, business offices and online stores. In time, we created a strong reputation for service and a robust community of DIY fans with a taste for our specialty coffees and teas. In 1995, They also began operating a single kiosk at Disney's Typhoon Lagoon Water Park at Walt Disney World® Resort. Check out the small business of the year.