In Manhattan's West Village, Juice Press founder and CEO Marcus Antebi will give you a tour of the company's juicing headquarters. His idea for juice press was sparked because he was dissatisfied with the commercial juice and raw food industry in new york. Starting out as a small, neighborhood business in the East Village, Juice Press has grown to have 14 locations, from brooklyn to the Hamptons. Juice Press have the purest organic product, they never use unnatural processes to extend shelf life. These commercially popular methods kill the living enzymes and bacteria in the juice, which are essential to leading a healthy lifestyle.