A RiutBag, Riut stands for revolution in user thinking. This is the Riut design philosophy behind every seam, stitch and material choice. By revolving thinking around the urban commuter, everyday objects designed by Riut start to change. Increasing quality of life even in our densely packed cities. It's a smart rucksack with no outer zips; the body of the back has revolved to store all openings safely against your back. When you're wearing your RiutBag, no one can access your belongings better than you.
When you wear the RiutBag it lets you feel safe, calm and confident as you move around towns and cities. Given the inherent structure of cities is that millions of people who don't know each other are living and traveling densely side by side with increasingly valuable technology and access to data on them, the RiutBag aims to increased quality of life through a simple design. Riut is a disruptive design philosophy which takes its inspiration from thinking anew about the user and everyday objects.
