Yaf Sparkle Boutique, was created out of the desire to provide an environment where fun, fashion, and pleasure are combined as one. During the summer of 2012, after successively making a name for her self in New York’s close-knit Jewelry scene for over a decade, Yaf Boye-Flaegel, the owner and operator, realized that the next logical step in her career was to fulfill her dream of owning her own boutique. In order to enjoy true creative freedom in forging her signature style, she chose the Lower East Side, also referred to as “the next SoHo”, as a home to her first brick and mortar store. Her boutique now features not only her own designs but also displays the work of almost a dozen designers, from young local talent to internationally renowned brands.
Yaf Sparkle Boutique, was also created with the desire to raise funds for a good cause to this day 10% of their proceeds benefit ASB Foundation which Yaf founded in 2007. The ASB Foundation, is an international humanitarian organization which supports the growth and development of the children in Koutal, Senegal, a small village created in 1968 to house people with leprosy and their families. No collection is the same at Yaf Sparkle Boutique, from classic-cut, dainty necklaces to eclectic lace bangles dipped in gold from designer Monika Knutsson, there’s an aesthetic for everyone, both male and female, at Yaf Sparkle Boutique