Austin, Texas has one the most competitive food truck scenes in the U.S. Having a food truck requires a business acumen to handle food cost, products and supplies, advertising, maintenance, and providing a quality of food and service that customers are willing to buy in spite of other competition. High rent, expensive equipment, and stiff competition make this one of the hardest businesses to get into. In this episode, you’ll hear what it costs to start a food truck, how long it takes before owners can pay themselves, and the mistakes people make when trying to get into the food truck business.