If you are an entrepreneur social media should be used as a tool to provide content and access to customers. Potential customers should know what you are selling; updates on products that are for sell; what you have coming soon; and how they can purchase your product. Social media has eliminated the middle man, it allows you to have direct to consumer access, and it can also function as a great marketing tool to promote products to allow people from all over the world to know what you are selling. Take a look and see how these entrepreneurs are making social media work for them.