Off The Truck is a celebration of taco truck owners across the country. This story is regarding two sisters Reyna and Maritza Vazquez, who are the owners of Veracruz All Natural, an authentic Mexican food truck that serves smoothies and juices. In April of 2008 they opened for business on East Cesar Chavez selling snow cones, smoothies, and natural drinks. In the beginning, they both kept their other jobs and worked nonstop to get their business going, often times taking turns sleeping on the trailer floor while the other sister attended customers in order to keep it open.

In 2010 they bought a larger food truck and moved a few blocks down on East Cesar Chavez. With more space Reyna and Maritza could finally start cooking tacos, and the rest is history! Today, They have five locations in Austin and Round Rock area of Texas, and have been locally, nationally, and internationally recognized for the quality of their food.